Impacts of AI on the Fashion Industry: The Future of Fashion

Kaitlyn Cunningham, Verrazzano Class of 2026, completed major in Business Marketing   

I chose my research topic based on my own experience working in the fashion industry as a model over the past few years. I’ve seen a lot of changes happen recently, especially with the rise of artificial intelligence, and it made me curious about what was going on behind the scenes. I started noticing a rise in digital content, data-driven decisions, and even AI-generated models being used in campaigns. Because of that, I was wanted to learn more about how AI is affecting the industry and what it could mean for people like me who are part of it.

Before starting this capstone, I thought it would mostly just be about finding sources and putting information together into different sections. I didn’t expect it to be as in-depth as it was, and I realized there was a lot more to it once I started researching. I had to think about different perspectives, especially when it came to ethical issues like privacy, bias, and job loss. It ended up being more about analyzing and understanding the impact of AI rather than just explaining what it is.

One of my biggest challenges was narrowing down my topic, because AI in fashion covers so many different areas. I wanted to include everything, but I had to figure out what was most important and relevant to me. Another challenge was making sure I was using my sources correctly and connecting them to my ideas. Some parts were easier, especially when I was writing about the modeling industry and AI-generated models, because I could relate it to my own experiences. Something that surprised me was how much AI is already being used in ways people don’t even realize, like predicting trends or managing inventory. I didn’t realize how advanced and common it already is.

If I were to continue this research I would want to focus on how AI is going to affect jobs in the fashion industry long-term, especially for models, designers, and other creative roles. Overall, this project helped me understand that AI is changing the fashion industry in a lot of ways, both good and bad. It can make things more efficient and personalized, but it also raises important issues like privacy, fairness, and authenticity. The biggest thing I am taking away from this is that AI is something that is actively shaping the future of the fashion industry. As someone who is part of it, doing this capstone made me think about how these changes could affect my career and the importance of balancing technology with human creativity.