Christian Morales, Verrazzano Class of 2026, completed major in Business Finance
I was able to identify my research project by reflecting
on my short-term business experience. Prior to writing my project, I completed
two internship opportunities. Both previous summers I spent two months each
working as an intern. My first internship being with Vornado Realty Trust, a
REIT primarily located in as well as arguably dominating the real-estate market
in New York City. I worked in their back office out of Paramus, NJ but had
taken several trips to visit the properties in the city. It was here where I
first acquired the “genesis” of what would become my Capstone. Vornado focuses
heavily on managing their properties with a foundation built on sustainable principles.
It was seen across their entire portfolio which fit well with their modern
design. I learned there just how important sustainability was not just to their
company, but to the world. What I was essentially witnessing was the beginnings
of the future. After my internship, I noticed how other companies were also
either beginning or continuing the adoption of sustainable practices. The more
I recognized sustainability, the harder it was to separate the idea of success
from sustainability.
At my second internship with Oppenheimer & Co. Inc.,
I was able to see the numbers behind Sustainability. Working in Operations
allowed me to see how the companies that were attracting the most investors
were the faces of their respective industries. But why? How is it that a brand
can have such a large general consensus that agrees on it being the best in its
field? What makes society so accepting of a company?
It didn’t take longer than a google search for any
company that can be thought of before I came across one simple answer. The
innovation of efficiency. Essentially the textbook effect of Sustainability. A
practice which focuses on the long-term standing of the company that integrates
it. It does not only lift up the company, but the society around it as well.
The footprint of sustainability works as the by-product of a firm conducting
business with a consumer. Pushing a company to its best with advanced
technology, cleaner energy and systems. It was seen in the financial statements
of companies. Their 10-Q’s and 10-K’s were irrefutable proof of this. The
companies within those same industries that perform poorly can be explained by
their lack or even zero incorporation of sustainable practices.
That understanding made it easy for me to pursue the
research. Initially, when I was tasked with the capstone, I essentially had to
find a problem within the Business World, and I was stumped. It was only when I
reflected on my experience as an intern and even a consumer where the idea
became real to me.
If I were to expand on my research, I would pick a
company and see what sustainable advancements the company could make to enhance
their performance. Often, companies shy away from Sustainability because of its
substantial price task that is demanded upfront. The companies that do are only
focused on the small picture. It is better to take a hit now to benefit greatly
in the future as opposed to being stubborn to evolution now and to not even
exist much less be remembered in the future. Sustainability can be applied to
all areas of business. Waste Management. Product Distribution. Supply Chains.
Energy Efficiency. Wherever innovation can take place within a business, will
lie an opportunity for the adoption of Sustainable practices. It isn’t about
being green. Nor is it about making money. It is about doing what’s morally
just and right. Not just for the modern day, but also for the future.