My capstone project combined my fascination for both fashion and finance. I explored the luxury fashion industry, which has a global market valued at $1.6 trillion.
The project’s purpose was to understand the economic and financial structure of the industry, how companies navigate economic challenges and optimize their financial performance during recessions, and adapt to changing consumer behaviors. Moreover, how strategies like a merger or an acquisition (M&A) help firms adapt to downturns and enhance performance.
My methodology involved analyzing financial data such as the stock market, economic indicators, and corporate reports to understand the trends within the industry, while also examining recent mergers and acquisitions activity in the sector to assess their impact on the company's performance. My main focus was to identify trends or patterns in major conglomerates such as LVMH, Kering, and Richemont, and analyze the array of brands that fall under these companies.
When researching these corporations, it was really interesting to discover a steady linear growth pattern in their financial data, which demonstrates their stability and adaptability. Despite the volatile nature of economic markets, these companies have shown an extraordinary propensity for long-term success.
Companies within the industry with a beta less than 1 demonstrate low market risk, as a beta value of 1 implies that the stock moves in line with the market. When it's below 1, it means the stock tends to be less volatile than the overall market, indicating lower risk since it's not as affected by market fluctuations. This has been proven by their response to the COVID-19 recession and the Great Recession. The way they have managed to withstand downturns and emerge stronger demonstrates their strategic competence.
It was intriguing to learn how closely these luxury brands are linked, and how most of them are owned by the same parent companies. When we see names like Loro Piana, Christian Dior, Givenchy, Celine, and Fendi, they appear to be completely unrelated. However, they are all owned by the same parent company, LVMH. This usually happens when subsidiaries are split off by a merger or an acquisition, such as Tiffany and Co. being acquired by LVMH in 2021 and Bulgari in 2011.
My journey into research in the luxury fashion industry has been filled with profound discoveries and insight. Through comprehensive research and monitoring of financial data, I gained a greater understanding of the industry's corporate functions, and structural complexities while also observing extraordinary resilience and adaptability.
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