Emily Jimenez, Verrazzano Class of 2024, completed major in Business Management
For my capstone project, I researched how the
different functions of management affect event planning in higher education,
and how campus activities departments and student programming boards can
leverage their skills and knowledge during the event planning process in order
to increase student engagement within their events. My interest in doing
research on this topic came about as a result of my involvement with CSI’s
Campus Activities Board (CAB), which is a programming board that plans a wide
variety of events for CSI students. I served as the Chairperson of the Board,
leading our team in planning and organizing these events as well as managing
our budget.
Because of my own involvement with CAB, I was particularly interested in studying how effective event planning and evaluation methods could create a better experience for the students attending events on campus, thus creating higher levels of engagement that extend far beyond the events the student attends.
To begin working on my project, I first sought to gain a deeper understanding of the idea of student engagement. I learned that student engagement is a multifaceted concept, encompassing students’ academic pursuits, social interactions, and overall sense of belonging within their institution and campus community. It refers to the level of investment students have both in their classroom learning and in their overall college experience. Students who are highly engaged with their broader college experience outside of the classroom tend to have stronger positive outcomes.
After researching the concept of student engagement, I then began learning about event management, and how effective event management can lead to increased student engagement. I split my research on event management into three different sections: (1) design and planning, (2) implementation and logistics, and (3) assessment and evaluation. In this portion of my research, I learned how campus activities departments and student programming boards could consider student interests and encourage participation in the events that they plan, utilizing quantitative and qualitative assessment methods to evaluate their progress. Event organizers can utilize the feedback they receive to identify the strengths and weaknesses associated with their past events. Throughout my research, I related what I was learning to my own experience with CAB. This allowed me to provide anecdotal evidence, using some of CAB’s events and initiatives as examples in my work.
After graduating, I will continue with school to pursue a graduate degree in Higher Education and Student Affairs. Working on this capstone project helped me to solidify my decision to enroll in my graduate program. I found the research very interesting, especially since I will be working as a Graduate Assistant in Campus Activities. I would definitely like to continue learning more about event management and student engagement as a graduate student. I would love to learn more about the impact of technology in student engagement, especially as it relates to events. More specifically, I would like to explore the most effective ways to use technology for creating more engaging and accessible events.